DIGITAL PERSONALITY IN THE CONTEXT OF CLASSICAL, NON-CLASSICAL AND POST-NON-CLASSICAL PARADIGMS OF PSYCHOLOGY

Abstract

This article presents a comprehensive analysis of the formation of digital personality and its interaction with the real personality in digital environments, including the Internet, virtual platforms, and networked spaces. The study examines classical, non-classical, and post-nonclassical paradigms of psychology, which conceptualize personality as a psychophysiological, sociocultural, and cognitive system capable of self-development and adaptation. The classical approach limits the possibility of considering digital personality as an independent subject, focusing primarily on biological and psychophysiological foundations. In contrast, the non-classical paradigm emphasizes social and environmental factors shaping virtual expressions of personality, revealing the influence of social contexts on behavior and cognitive activity. The post-nonclassical paradigm allows digital personality to be treated as a distinct phenomenon capable of self-organization, creative self-expression, and acquiring cognitive novelties, thus positioning it as a superstructure over the real personality. The article explores concepts of virtual and networked personalities, as well as the notion of digital trace as an indicator of user activity, motivational orientations, and value systems. It is emphasized that digital personality integrates social, cognitive, and emotional aspects and can manifest a variety of behavioral patterns, including both constructive and destructive forms of activity. The analysis also considers psychophysiological markers that may reflect individual personality traits in digital environments. The study substantiates the need to examine typologies of digital personality, its cognitive activity, and new forms of interaction in digital spaces, proposes criteria for differentiating digital and real personalities, and outlines prospects for further empirical research in the psychology of digital environments, digital identity, and user self-development.